What Is a Dofollow Link?

A dofollow link is a regular hyperlink that doesn’t have a special attribute like “nofollow,” “ugc,” or “sponsored.” So a indexing bot will simply follow it.

These links allow search engines to crawl them (i.e., scan to understand) and pass on link equity (i.e., ranking strength) to the linked site. Helping improve the linked site’s search engine rankings.

Website owners don’t need to do anything special to create dofollow links. They just have to add a regular link to their page using an anchor tag.

Like this, for example:

<a href="https://www.techstackninja.com.com">techstack</a>

Follow links are important for both backlink building and improving your site’s internal linking structure. When other websites link to your site with a follow link they are endorsing your site and its content. This is an important factor for search engines and they take them signals seriously. Your site is more likely to rank higher in search results because of them.

Follow links also play an important role in helping search engines discover and index your website’s content.

When you publish new pages and link to them from existing content using follow links, you’re creating paths for search engine crawlers to find and index this new content more quickly.

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